Archive for Rowntree of York

Yorkie Chocolate Bar (Nestlé Candy Company)

Posted in candy, food, Tom with tags , , , , on April 4, 2008 by criticalreviews

So my interest in European candy got me to pick up another, and my I say disappointing, candy bar. This time it was the Yorkie “It’s not for girls” bar made by Nestlé (which was originally made by Rowntree’s of York). I picked it up at the checkout at Fairway Market in Harlem (only 99 cents).

So first off I wanted to know why it wasn’t for girls…the package says it is chunky milk chocolate…ok sounds good. So the candy bar itself is divided up into five chunks of chocolate. I broke one off and took a bite. While it was a thick milk chocolate bar, that was all it was…no chunks of anything anywhere to be found (KLK thought it was awful, and said that the boys could keep it). Milk chocolate is great, but this really wasn’t special…maybe even a little cheap tasting(well it was cheap so what could I expect). I guess the chunk they are referring to is the size of the chocolate itself. Sad.

So after getting this solid chocolate bar with an aggressive (and chauvinistic) slogan I had to do research into why it said “It’s not for girls!” I found out that this was, and still is, a lame English marketing scheme (one that would never work in the US). The idea behind it was that that a thicker more man-ly bar would appeal to men (truckers, construction workers, football fans, ect), compared to the thinner bars like Cadbury’s Dairy Milk Bars. What does a lame marketing gimmick and a bad candy bar produce….you guessed it a lame TV commercial: